This is higher quality at a lower price compared to what I was getting at Costco. A novel advantage is that the packaging/wrap for each ream is easier to remove. The print quality is superior and the machine seems to run smoother. This is paper that I am more confident to use; especially with two-sided copying. I actually compared it to my older paper by holding it up to the light and seeing a much more consistent tone. Although I would not use it as stationery; I will definitely use it for all averyday purposes.