I have been using this paper for at least a couple of years and I find it to be of excellent quality. It is a bright white and I use it for my machine embroidery patterns all the time and the quality of the color is beautiful.
Tried using budget or recycled paper and it was a disaster! Trying to disslodge jammed paper is no fun. Have not had any more problems since I purchased your product. So I am satisfied with the quality.