Staples Multipurpose printer paper is by far the best value that I have found and the quality is great. At 96 brightness this product is clearly far superior to nationally distributed Hammermill printer paper that is also sold at Staples. An additional feature is the opportunity for Staples Rewards customers to purchase Staples Multipurpose printer paper at such favorable prices as buy one ten-ream carton and get another one free. Also from time-to-time Staples Rewards customers can purchase a free ream after rebate.