High-quality paper for everyday use. It is easy to load in a printer. It doesn't jam. It doesn't wrinkle. It takes color well and color does not bleed through. It has a good bright-white appearance although a finer quality with a brighter-white appearance might be advisable for client presentations and similar materials and for the printing of color graphics and photos. I find the standard price a bit high -- but it seems the price of all paper has gone up a lot lately! However with the rebate it works out to a very good deal!