I consider this paper the most appropriate brightness for professional use. The number 96 brightness is my personal choise. It is sturdy at 20 pounds weight. It does not easily get torn in the copy machine an jam up the system. It feeds consistantly with almost no double feeding because of static clinging. Most professional documents we receive are this brightness. Anything brighter would be costly overkill. Paper that is not as bright are less expensive e.g. the 92 but gives the appearance of a cheep quality paper. My choise is the Staples Multipurose Paper because it provides economy as well as quality.
I have always liked Staples products. The prices are great and the products are very good quality. I also like to purchase at Staples because of the excellent service I receive when I am there. I have yet to meet an employee who has not been knowledgeable and extremely helpful. They always welcome me when I come in and even comment if I haven't been there for a while. I always buy Staples products whenever possible. I particular like the deals on ink cartridges and the Staples Reward program. I have benefted greatly from both programs.