I'm no connoisseur of paper but I can say this is as good as any I've bought. It's a good thickness and the color is as white as you'd expect. We use it for general printing as well as scratch paper for the kids. It works great in both our Canon inkjet and HP laserjet printers. I especially like it when Staples runs their rebate promotions that bring the price down to next-to-nothing. In terms of room for improvement I would love for this to be 100% recycled. I'd pay a premium for that but only to a certain extent.