Staples copy paper is no better than any of the other paper brands out there. I find I am always getting special deals offered by staples too that just make the copy paper that much more nicer. For the brightness it really is bright and clean looking. and I haven't yet brought the brightest color yet so I can only imagine how much cleaner and neater the print would look on this paper. Staples is a good brand to purchase for many items. I advise you give Staples a chance when it comes to comparing brands.
Copy paper has been steadily rising in price and has gotten expensive. I really like that this Staple's brand Ream of copy paper is very affordable yet is bright as well. So it has good contrast with ink and good opacity giving density to the black as well as color inks. I use this brand for all my copy printing in the home office and my brother printer likes it as well. Never have any jam ups or any problems with quality. So if you are using this for business or for the family they will like the results and you will never get "Ream"ed out! You can't say that about too many other things in Life.
This is the paper that we use on a regular basis. Reasonable price and dependable product. The only disappointment was the case was reduced from 10 Reams down to 8.