I am a small business owner and have to do quite a lot of printing. I have bought the "big names" in copy paper and I have bought the Staples brand. I am very very pleased with the Staples brand (not only the Staples brand of paper but the Staples brand of everything else I have purchased...staples tape stickies pens paper punches folders etc.). I have learned that I trust that the Staples brand will perform every bit as well as the higher-priced name brands but save me quite a bit of money in the process.