Even though the price of the paper comes out to a little more than $6.00 for the 5reams of paper not the advertised $5.00 because you are taxed on the full cost it is still only a little over $1.27 a ream. There is nowhere you can get paper for that price especially with 92% brightness not even Walmart!
To me paper is paper. However I want my white paper to be uniformly white. I do no want my paper to jam my printer. It must be sharply cut on the edges. I do not want to shop all over town looking for the paper I am always in a hurry and want to go to the store purchase it and get on my way. I like this paper because it is packed in a 5 ream case which is easy to load in the shopping cart in/out of my car and up the stairs to my home office. The price is right and the friendly folks at my staples store always keeps this item in the same spot so I don't have to go on a "witch hunt" to find it.