5 years ago you could not GIVE me any Staples copy paper. It would wrinkle and jam up my printers far too many times. About three years ago I tested a case on sale and was very pleased. I have purchased either Saples or Hammermill paper religously ever since. Really good paper jam free and excellent value.
When presentation is everything like inkjet vs. laser the medium can be as important and the message your sending. For that winning edge I choose Staples multi purpose bright white paper I choose Staples paper for more than just the huge cost saving (sometime several dollars per ream) but for the quality yes not all copy papers are created equal and when I hold Staples copy paper next to some other copy paper the Staples paper just stands out with an eye-grabbing clean sharp refined appearance.