I really like the compact and minimalist design of this product. The packaging is also stellar with a cute "hello you" on the box. This little message gave me a positive feeling about setting up what is usually a complicated product. The information included with the purifier has easy to use QR codes and printed instructions so I don't have to search all over the Internet to figure out how to work it. The pairing from my phone to the purifier took me a few minutes. This is hands down the easiest pairing I've ever encountered with a product. I really like the option for the auto start and stop times. It has a soft blue light on the top when it's on. It looks almost like an accent piece. It's so cute. As far as how well it cleans my air, it seems to be doing a fine job. When I use hairspray near it, it's certainly amps up production when on the auto setting. So far I'm 100 completely satisfied.